Shop windows exist on a higher plan of selling. They are about fantasy and enigma, settings for street theatre and artistic tableaux.
A well dressed window display not only attracts shoppers in to the store they are the calling card for the public to visit, they communicate the style, content and price point of the company, also enforcing the retailers brand image.
They are among the most controllable elements in relation to image and to what is happening inside the store.
For retailers whom are willing to exploit the full potential of their windows, this can make the image building process exciting and have enormous potential.
Selling only really kicks in inside the store.
The first stage in designing a window display is to sketch out a rough propsel lay out of the final completed look
In the cause of a year the modem retailer have to account for no less then eight seasonal displays in their windows and a minimum of twelve ideas.
To retailers, the bleak midwinter means only one thing - January sales.
Yet nothing diffuses the festive spirit faster then clearing the windows three or four days before Christmas.
If you’ve bombarded the public with Christmas since early November, it is tackles to tack away the ambience from those last minute Christmas shoppers as this is when money is spent on bulk emergency buys, so stripping the festive masquerade is a waist of an opportunity
Elements to take in to account when designing a window
A well dressed window display not only attracts shoppers in to the store they are the calling card for the public to visit, they communicate the style, content and price point of the company, also enforcing the retailers brand image.
They are among the most controllable elements in relation to image and to what is happening inside the store.
For retailers whom are willing to exploit the full potential of their windows, this can make the image building process exciting and have enormous potential.
Selling only really kicks in inside the store.
In the cause of a year the modem retailer have to account for no less then eight seasonal displays in their windows and a minimum of twelve ideas.
- January sales
- First spring statement
- Easter
- Summer sales
- New autumn collection
- Winter looks
- Christmas
To retailers, the bleak midwinter means only one thing - January sales.
Yet nothing diffuses the festive spirit faster then clearing the windows three or four days before Christmas.
If you’ve bombarded the public with Christmas since early November, it is tackles to tack away the ambience from those last minute Christmas shoppers as this is when money is spent on bulk emergency buys, so stripping the festive masquerade is a waist of an opportunity
Elements to take in to account when designing a window
- The type of window
- The best way in which to group products
- Introducing a theme or scheme
- Use of props
- Lighting
- Graphics and Signage.
- Colour
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