Saturday, 30 March 2013

Elements Of Window Design: Window types.

Open back windows: These have side walls but no back wall, allowing the interior of the shop o be seen from the street. Meaning the interior must remain attractive at all times.
These windows can be more harder to dress as they are viewed from both in side and out side the shop.
Escapade Fancy Dress, Camden.

Closed windows: these are often found in department stores. They have a large pane of glass and at the front and a solid back wall and two sides, with a hidden door to access the window
These windows resemble a room and are the most thrilling to dress. As you can capture the publics attention from just one angle

Marks and Spencers. Southend-On-Sea
Corner windows: Here the window wraps around the corner of the building.
In these groupings should be dresses towards the centre of the arc. Grouping can help lead the public all the way around and towards the retrace.

River Island. Southend-On-Sea

Arcade windows: The door is set back from the windows. In cases like this. Part of the display should be facing the pavement- to gain the publics attention and the other part should be set on the return to lead them toward the door

Piccadilly Arcade. London, UK
Show case window: Stores that specialize in small items such as jewellery, and mobile phones often rely on show case windows, these miniature windows are placed at eye level to allow close scrutiny of the merchandise.


Angled windows: These are angled back to the entrance.
Groupings and products should be placed parallel to the pane of glass, to the pavement or to the street.
This is because the public are more likely to stop and stand in front of the pane on their way to the door.
Dressing the window in this way also gives you the ability of being able to use the whole surface of the glass.

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