Laying out the sales floor

A key to laying out a sales floor is the positioning of products. Visual merchandisers will often divide up the sales floor in to four areas which can be defined by colours: Platinum, Gold, silver and Bronze.  Some retailers may instead numbers.

Platinum: Is the first area of the store, right in front of the entrance.
Low priced, sale, promotional items or high fashion items are best placed here. This is because this area will always  attract more customers and more sales

Bronze: this is the area at the back of the store and will draw fewer customers due to the distance from the main doors. Therefore it is the best place for a stable or a desirable product or brand, there for to encourage  customer flow through the store.

store layout.

In order to begin making changes to the product placement in your store you need to map out an overall plan. To do this, you first need to recognize the current traffic flow of your store and develop a plan to direct traffic flow so that customers will shop your entire store and with their attention focused where you would like it to be. By strategically placing demand/destination products and impulse items throughout the interior of your store, you can balance the traffic flow throughout your store and increase your overall sales by making the best use of every square foot. Start by taking the pulse of your merchandise selection from the front to the rear of your store and follow these tips for redirecting customer traffic to maximize your sales: