Visual display creation.

Visual display creation: Balance 
This relates to positioning of items with reference to the amount of space between them and optical weight of the objects location.
Correct balance is achieved when the presentation shears equal optical weight.
There are two main compositions. informal balance and formal balance

Informal balance: relies on the visual merchandiser using various objects but still creating an even distribution of the optical weight.

Formal balance: is easier to create because the same objects are used to create a mirror image.

Informal balance

Formal balance

Visual display creation: Dominance
The use of one single item lager then the others or accented by light so that is stands out from every thing else in the display.


Visual display creation: Proportion 
 The relative sizes of items or products in comparison to the space around them.

Visual display creation: Shape and patterns
The shape of the display dictated some what by the area in which the display is to be placed

Single unit: a single prop or mannequin form dressed
Pyramid: where props and products are placed to create a pyramid.
Step: gradual increase of product height with or with out the support of props.
Fan: objects are arranged so that they are radiating out from a center point.
Line: making of points along or to form a straight or curved mark
Grid: square of cube approach with various design appreciates to height.