Wednesday 17 April 2013

Interior graphics and signage.

Interior graphics and signage can be used to show a brand or specific products, 
identify classifications of product within your store, and, depending on the size of your store, offer direction to various departments. As well as educate customers by announcing a sale, promotion or discount. 
If you are selling a brand-recognized product like Lenox china or Calvin Klein watches, it may be beneficial to highlight that product with a small strategically placed sign of their logo near the product. 

Repeated or related photos can be used throughout the store to reinforce a scheme  or an overall look.  They can set the scene for a special event, or season such as back to School, summer or Christmas.

Remember that the merchandise is the main focal point and that signage is meant to enhance your presentation.

1 comment:

  1. Quality digital signage can make our business in top. Because people love this digital signage and they prefer good qualities. By this we can get many audience.

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