Friday 14 November 2014

H&M Southend-On-Sea.

This shop is in the original sight of Woolworths Which was at the same premises form 1914-2009
In 2010 TJ Hughes took over the premises, In 2011 They closed leaving the 4 story building to be taken over by H&M in 2012.

The shop is spread over 2 floors roughly 20,000 Sq. feet. With ladies fashions, accessories, foot wear and lingerie  on the ground floor and mens and kids on the second.
Its a well laid out shop with few mannequin groups. each section is layer out differently using rails, walls, fixtures and tables.
At a distance the shop looks tidy and shapable, with plenty of space to move around (unlike the Islington brunch where the fixtures are placed so close together that you cant move around confutable).
But it dose seam to be a H&M trait to overfill the fixtures so that you can not shop properly.

As you go up the stairs or escalators to the first floor you enter mens wear. (The first floor dose not have any windows so it relies on artificial light.) Even with the strong lighting , due to the clothes being dark, it dose make this part of the floor seam a lot darker then it is, but at the same time it dose make it cosy and a relaxed shopping experience. Unlike women’s wear this area is all easier to shop as the fixtures and walls are not over stocked. Children’s wear is very much like women’s wear, with boys and girls and baby separated by the use of different fixtures in each area and decided by walls and rails.





Shop Vist On 5th November 2014.

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