Cross-Mix Merchandising is displaying a variety of seemingly unrelated products together to create a comprehensive visual story. This type of merchandising communicates breadth of product and educates your customer about merchandise they may be unaware that you carry.
Cross-Mixing Merchandise within a Window can increase the visibility of your store image and promote the look of a certain lifestyle for customers to buy into. It illustrates the variety of selection or breadth of product you carry.
To cross-mix you can use larger items within your product lines as props for smaller items. Pottery Barn has created vignettes that cross merchandise items like adirondack chairs, lanterns, outdoor dinnerware and throws. They carry the theme into the store by creating smaller versions of the vignette throughout various departments of their store. Williams Sonoma created a window display including a large graphic of cherries in bushels behind a selection of product including a Cuisinart, ceramic pie plate, measuring spoons, pastry board and checkered towels. Their theme "pie making" was stenciled on the window. Tiffany created a cross-mix window representing a "fantasy" lifestyle. A small picnic table, chairs and mosquito net served as prop back-drops for a selection of high-end dinnerware, crystal, candle holders, pitchers and serving pieces. A wide-brimmed sun hat was draped over a chair on gravel flooring and a floral arrangement completed the picture.
Cross-mix merchandising within your store's Interior can increase UPTs (units per transaction). It makes the customer visualize how they would use an impulse item after the sale is made and helps to confirm the decision to purchase an item. This can be done by highlighting an impulse product with demand items. Some retailers create entire anchor areas within their stores by cross merchandising product by a particular theme. For instance, they might display all of the product they carry for the bathroom in one area including soaps, scents, bath towels, soap racks and toothbrushes and all of the product they carry for the home office in another.
The Nature Company recently offered a Shark theme display within their store that included stuffed, inflatable and animated floating sharks, video tapes, books and even novelty items, including floating Shark tooth key chains, shark lights and tee shirts.
Tips for Cross-mix merchandising:
Cross-Mixing Merchandise within a Window can increase the visibility of your store image and promote the look of a certain lifestyle for customers to buy into. It illustrates the variety of selection or breadth of product you carry.
To cross-mix you can use larger items within your product lines as props for smaller items. Pottery Barn has created vignettes that cross merchandise items like adirondack chairs, lanterns, outdoor dinnerware and throws. They carry the theme into the store by creating smaller versions of the vignette throughout various departments of their store. Williams Sonoma created a window display including a large graphic of cherries in bushels behind a selection of product including a Cuisinart, ceramic pie plate, measuring spoons, pastry board and checkered towels. Their theme "pie making" was stenciled on the window. Tiffany created a cross-mix window representing a "fantasy" lifestyle. A small picnic table, chairs and mosquito net served as prop back-drops for a selection of high-end dinnerware, crystal, candle holders, pitchers and serving pieces. A wide-brimmed sun hat was draped over a chair on gravel flooring and a floral arrangement completed the picture.
Cross-mix merchandising within your store's Interior can increase UPTs (units per transaction). It makes the customer visualize how they would use an impulse item after the sale is made and helps to confirm the decision to purchase an item. This can be done by highlighting an impulse product with demand items. Some retailers create entire anchor areas within their stores by cross merchandising product by a particular theme. For instance, they might display all of the product they carry for the bathroom in one area including soaps, scents, bath towels, soap racks and toothbrushes and all of the product they carry for the home office in another.
The Nature Company recently offered a Shark theme display within their store that included stuffed, inflatable and animated floating sharks, video tapes, books and even novelty items, including floating Shark tooth key chains, shark lights and tee shirts.
 |
| This is the theme wall for BHS with Mixed Merchandising products form the bedding section, bathroom and lighting, |
Tips for Cross-mix merchandising:
- Retailers today often sell merchandise by portraying a dream lifestyle for the customers to buy and take home. Sell your products by selling dreams.
- Remember to keep your cross-mixed visual merchandising displays clean and to the point. The average customer views a focal display of merchandise for about one second.
- Be sure to place displays featuring cross-mixed products in high traffic areas and as focal points within a department. Don't be afraid to use both demand and impulse items in your display.
Impressive post, thanks for sharing.
ReplyDeleteIndeed, visual merchandising requires a witty and creative mind to persuade customers to make purchases. Eye-catching displays and retail signs have positive effect on sales and brand awareness.
Yeah! Cross mix merchandising was the retail selling merchandise technique in which purchase of small quantities to the consumers. The display of merchandise at the store plays an important role in attracting the customers into the store.
ReplyDeleteExperiential Designers in Bangalore | Residential architects in Bangalore